{"id":6248,"date":"2023-07-10T13:13:09","date_gmt":"2023-07-10T13:13:09","guid":{"rendered":"https:\/\/mpegh.com\/brasil\/"},"modified":"2025-08-11T12:30:11","modified_gmt":"2025-08-11T12:30:11","slug":"brasil","status":"publish","type":"page","link":"https:\/\/mpegh.com\/pt-br\/brasil\/","title":{"rendered":"Brasil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6248\" class=\"elementor elementor-6248 elementor-5803\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37f3a36 e-flex e-con-boxed e-con e-parent\" data-id=\"37f3a36\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8f9fa7 e-flex e-con-boxed e-con e-child\" data-id=\"e8f9fa7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f91034 elementor-widget elementor-widget-shortcode\" data-id=\"7f91034\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-426e61a e-con-full e-flex e-con e-child\" data-id=\"426e61a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c98557e elementor-widget elementor-widget-heading\" data-id=\"c98557e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">O futuro da radiodifus\u00e3o no Brasil<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-718fad2 e-flex e-con-boxed e-con e-parent\" data-id=\"718fad2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ea3f40 e-con-full e-flex e-con e-child\" data-id=\"6ea3f40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b88b02 elementor-widget elementor-widget-text-editor\" data-id=\"0b88b02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No Brasil, uma grande\u00a0<strong>atualiza\u00e7\u00e3o tecnol\u00f3gica<\/strong>\u00a0do sistema de TV digital est\u00e1 em andamento. O sistema de pr\u00f3xima gera\u00e7\u00e3o, a\u00a0<strong>TV 3.0<\/strong>, est\u00e1 sendo desenvolvido pelo F\u00f3rum SBTVD. O\u00a0<strong>MPEG-H Audio<\/strong>\u00a0foi selecionado como o \u00fanico sistema de \u00e1udio obrigat\u00f3rio, com testes iniciais realizados durante a Copa do Mundo de 2022 no Catar. As transmiss\u00f5es oficiais est\u00e3o previstas para come\u00e7ar em\u00a0<strong>2026<\/strong>.<\/p><p><span lang=\"PT-BR\" style=\"color: black;\">Comohttps:\/\/mpegh.com\/pt-br\/brasil\/ um passo para a transi\u00e7\u00e3o, a<span class=\"apple-converted-space\">\u00a0<\/span><b>TV 2.5<\/b><span class=\"apple-converted-space\">\u00a0<\/span>j\u00e1 inclui o MPEG-H Audio para aprimorar a experi\u00eancia do usu\u00e1rio com som imersivo e personalizado. Grandes emissoras brasileiras, incluindo<span class=\"apple-converted-space\">\u00a0<\/span><a href=\"#globo\"><b>Globo<\/b><\/a>,<span class=\"apple-converted-space\">\u00a0<\/span><a href=\"#rede-amazonica\"><b>Rede Amaz\u00f4nica<\/b><\/a><span class=\"apple-converted-space\">\u00a0<\/span>e<span class=\"apple-converted-space\">\u00a0<\/span><a href=\"#cultura\"><b>TV Cultura<\/b><\/a>, fizeram parceria com o Fraunhofer IIS para integrar a tecnologia. A<span class=\"apple-converted-space\">\u00a0<\/span><b>Globo<\/b><span class=\"apple-converted-space\">\u00a0<\/span>utilizou o MPEG-H Audio durante a Copa do Mundo de 2023 e agora o transmite 24 horas por dia, 7 dias por semana. A<span class=\"apple-converted-space\">\u00a0<\/span><b>Rede Amaz\u00f4nica<\/b><span class=\"apple-converted-space\">\u00a0<\/span>e a<span class=\"apple-converted-space\">\u00a0<\/span><b>TV Cultura<\/b><span class=\"apple-converted-space\">\u00a0<\/span>tamb\u00e9m lan\u00e7aram servi\u00e7os cont\u00ednuos com o MPEG-H Audio que fazem uso das op\u00e7\u00f5es de personaliza\u00e7\u00e3o da tecnologia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4cc318 e-con-full e-flex e-con e-child\" data-id=\"a4cc318\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a3b9d elementor-widget elementor-widget-image\" data-id=\"43a3b9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/mpegh.com\/wp-content\/uploads\/2025\/07\/brazil_scene-1-1024x576.png\" class=\"attachment-large size-large wp-image-10635\" alt=\"\" srcset=\"https:\/\/mpegh.com\/wp-content\/uploads\/2025\/07\/brazil_scene-1-1024x576.png 1024w, https:\/\/mpegh.com\/wp-content\/uploads\/2025\/07\/brazil_scene-1-300x169.png 300w, https:\/\/mpegh.com\/wp-content\/uploads\/2025\/07\/brazil_scene-1-768x432.png 768w, https:\/\/mpegh.com\/wp-content\/uploads\/2025\/07\/brazil_scene-1-1536x864.png 1536w, https:\/\/mpegh.com\/wp-content\/uploads\/2025\/07\/brazil_scene-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81301f0 e-flex e-con-boxed e-con e-parent\" data-id=\"81301f0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8042f28 e-con-full e-flex e-con e-child\" data-id=\"8042f28\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae148df elementor-widget elementor-widget-video\" data-id=\"ae148df\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1092741386?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36bdb1a e-con-full e-flex e-con e-child\" data-id=\"36bdb1a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11676e8 elementor-widget elementor-widget-text-editor\" data-id=\"11676e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em abril de 2025, a Globo lan\u00e7ou a primeira esta\u00e7\u00e3o piloto de DTV+ do Brasil no Rio de Janeiro, conquistando um grande marco. Esta esta\u00e7\u00e3o transmite conte\u00fado experimental usando o MPEG-H Audio, permitindo testes e refinamento em condi\u00e7\u00f5es reais. O projeto piloto faz parte de uma iniciativa mais ampla liderada pelo F\u00f3rum SBTVD, com o apoio de emissoras, fabricantes e ag\u00eancias governamentais. O MPEG-H Audio foi integrado aos produtos por meio da colabora\u00e7\u00e3o com o Fraunhofer IIS, lan\u00e7ando as bases para o \u00e1udio personalizado e imersivo no futuro cen\u00e1rio da TV brasileira.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3dd307 e-flex e-con-boxed e-con e-parent\" data-id=\"a3dd307\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f103da elementor-widget elementor-widget-heading\" data-id=\"7f103da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not\u00edcias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc99bc4 meta-visibility-show title_position_default title_hover_border_default title-default img_hover_animation_default meta_position_default tpg-category-position-default grid-hover-overlay-type-always tpg-el-box-border-enable tpg-border-bottom-disable elementor-widget elementor-widget-tpg-grid-layout\" data-id=\"fc99bc4\" data-element_type=\"widget\" data-widget_type=\"tpg-grid-layout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper clearfix grid-layout1-main \"\n\t\t\t id=\"rt-tpg-container-2222066684\"\n\t\t\t data-layout=\"grid-layout1\"\n\t\t\t data-grid-style=\"tpg-full-height\"\n\t\t\t data-sc-id=\"elementor\"\n\t\t\t data-el-settings=''\n\t\t\t data-el-query=''\n\t\t\t data-el-path=''\n\t\t>\n\t\t\t\t\t\t<div class='tpg-header-wrapper '>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div data-title=\"Loading ...\" class=\"rt-row rt-content-loader grid-layout1 grid-behaviour tpg-full-height grid_layout_wrapper\">\n\t\t\t\t<div class=\"rt-col-md-4 rt-col-sm-12 rt-col-xs-12 default rt-grid-item post-10961 post type-post status-publish format-standard has-post-thumbnail hentry category-academia category-eventos category-produtos-parceiros\"\t\tdata-id=\"10961\">\n\t<div class=\"rt-holder tpg-post-holder\">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"10961\" href=\"https:\/\/mpegh.com\/pt-br\/ip-workflow-partner\/\" class=\"tpg-post-link\" target=\"_self\">                        <img decoding=\"async\" src=\"https:\/\/mpegh.com\/wp-content\/uploads\/2025\/08\/mpegh-ip-workflow-partner-768x432.jpg\"\n                             class=\"rt-img-responsive\"\n                             width=\"768\"\n                             height=\"432\"\n                             alt=\"O Fraunhofer IIS e Parceiros Demonstram um Fluxo de Trabalho IP Completo com MPEG-H Audio e Metadados S-ADM atrav\u00e9s do SMPTE ST 2110-41 na SET Expo 2025 e IBC 2025\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"10961\" href=\"https:\/\/mpegh.com\/pt-br\/ip-workflow-partner\/\" class=\"tpg-post-link\" target=\"_self\">O Fraunhofer IIS e Parceiros Demonstram um Fluxo de Trabalho IP Completo com MPEG-H Audio e Metadados S-ADM atrav\u00e9s do SMPTE ST 2110-41 na SET Expo 2025 e IBC 2025<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t            <span class='categories-links'>\n\t\t\t\t<i class='fas fa-folder-open '><\/i><a class=\"academia\" href=\"https:\/\/mpegh.com\/pt-br\/academia\/\">Academia<\/a><span class=\"rt-separator\">,<\/span><a class=\"eventos\" href=\"https:\/\/mpegh.com\/pt-br\/eventos\/\">Eventos<\/a><span class=\"rt-separator\">,<\/span><a class=\"produtos-parceiros\" href=\"https:\/\/mpegh.com\/pt-br\/produtos-parceiros\/\">Produtos &amp; parceiros<\/a>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"rt-col-md-4 rt-col-sm-12 rt-col-xs-12 default rt-grid-item post-10901 post type-post status-publish format-standard has-post-thumbnail hentry category-eventos category-produtos-parceiros\"\t\tdata-id=\"10901\">\n\t<div class=\"rt-holder tpg-post-holder\">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"10901\" href=\"https:\/\/mpegh.com\/pt-br\/sbt\/\" class=\"tpg-post-link\" target=\"_self\">                        <img decoding=\"async\" src=\"https:\/\/mpegh.com\/wp-content\/uploads\/2025\/08\/2025_AME_Header_MPEG-Hcom_920x1080px_4-768x432.jpg\"\n                             class=\"rt-img-responsive\"\n                             width=\"768\"\n                             height=\"432\"\n                             alt=\"MPEG-H Audio em A\u00e7\u00e3o: SBT explora \u00c1udio de Pr\u00f3xima Gera\u00e7\u00e3o para a TV 2.5 e DTV+ do Brasil\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"10901\" href=\"https:\/\/mpegh.com\/pt-br\/sbt\/\" class=\"tpg-post-link\" target=\"_self\">MPEG-H Audio em A\u00e7\u00e3o: SBT explora \u00c1udio de Pr\u00f3xima Gera\u00e7\u00e3o para a TV 2.5 e DTV+ do Brasil<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t            <span class='categories-links'>\n\t\t\t\t<i class='fas fa-folder-open '><\/i><a class=\"eventos\" href=\"https:\/\/mpegh.com\/pt-br\/eventos\/\">Eventos<\/a><span class=\"rt-separator\">,<\/span><a class=\"produtos-parceiros\" href=\"https:\/\/mpegh.com\/pt-br\/produtos-parceiros\/\">Produtos &amp; parceiros<\/a>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"rt-col-md-4 rt-col-sm-12 rt-col-xs-12 default rt-grid-item post-9001 post type-post status-publish format-standard has-post-thumbnail hentry category-produtos-parceiros tag-brasil tag-integracao tag-transmissao-streaming\"\t\tdata-id=\"9001\">\n\t<div class=\"rt-holder tpg-post-holder\">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"9001\" href=\"https:\/\/mpegh.com\/pt-br\/jiuzhou-realtek-android-tv-set-top-box\/\" class=\"tpg-post-link\" target=\"_self\">                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mpegh.com\/wp-content\/uploads\/2024\/08\/20230814_AME_Header_MPEG-Hcom_920x1080px_J2-768x432.jpg\"\n                             class=\"rt-img-responsive\"\n                             width=\"768\"\n                             height=\"432\"\n                             alt=\"Fraunhofer IIS firma parceria com Jiuzhou e Realtek para habilitar o suporte ao MPEG-H Audio em seus Set-Top-Box Android TV\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"9001\" href=\"https:\/\/mpegh.com\/pt-br\/jiuzhou-realtek-android-tv-set-top-box\/\" class=\"tpg-post-link\" target=\"_self\">Fraunhofer IIS firma parceria com Jiuzhou e Realtek para habilitar o suporte ao MPEG-H Audio em seus Set-Top-Box Android TV<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t            <span class='categories-links'>\n\t\t\t\t<i class='fas fa-folder-open '><\/i><a class=\"produtos-parceiros\" href=\"https:\/\/mpegh.com\/pt-br\/produtos-parceiros\/\">Produtos &amp; parceiros<\/a>\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f08f0 elementor-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"07f08f0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/mpegh.com\/pt-br\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mais Not\u00edcias<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d9aeca e-flex e-con-boxed e-con e-parent\" data-id=\"1d9aeca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12781ef e-con-full e-flex e-con e-child\" data-id=\"12781ef\" data-element_type=\"container\" id=\"globo\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b186577 elementor-widget elementor-widget-heading\" data-id=\"b186577\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c1udio MPEG-H na Globo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5227d3e elementor-widget elementor-widget-text-editor\" data-id=\"5227d3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section><section><p>A Globo, o maior grupo de m\u00eddia do Brasil, desempenha um papel importante ao trazer novas tecnologias de transmiss\u00e3o para o mercado. Descubra como seus especialistas est\u00e3o trabalhando com o \u00e1udio MPEG-H para oferecer personaliza\u00e7\u00e3o avan\u00e7ada e op\u00e7\u00f5es de acessibilidade.<\/p><\/section><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a4308 e-con-full e-flex e-con e-child\" data-id=\"a4a4308\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-624c512 e-con-full e-flex e-con e-child\" data-id=\"624c512\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-addfb6d elementor-widget elementor-widget-video\" data-id=\"addfb6d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/mpegh.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Cosme-at-Globo.jpg&quot;,&quot;id&quot;:4675,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Video MPEG-H Audio in Action, C. Cosme - Technology Specialist at Globo&quot;,&quot;source&quot;:&quot;library&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/781042784?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mpegh.com\/wp-content\/uploads\/2023\/04\/Cosme-at-Globo.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo sobre Video MPEG-H Audio in Action, C. Cosme - Technology Specialist at Globo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c600ca elementor-widget elementor-widget-video\" data-id=\"9c600ca\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/mpegh.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Chaves-at-Globo.jpg&quot;,&quot;id&quot;:4672,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Video MPEG-H Audio in Action, L. Chaves - Innovation Ecosystem Manager at Globo&quot;,&quot;source&quot;:&quot;library&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/781498843?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mpegh.com\/wp-content\/uploads\/2023\/04\/Chaves-at-Globo.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo sobre Video MPEG-H Audio in Action, L. Chaves - Innovation Ecosystem Manager at Globo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a339e elementor-widget elementor-widget-video\" data-id=\"c4a339e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/mpegh.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Castro-at-Globo.jpg&quot;,&quot;id&quot;:4669,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Video MPEG-H Audio in Action, P. Castro - Director of Mediatech Lab at Globo&quot;,&quot;source&quot;:&quot;library&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/781019241?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mpegh.com\/wp-content\/uploads\/2023\/04\/Castro-at-Globo.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo sobre Video MPEG-H Audio in Action, P. Castro - Director of Mediatech Lab at Globo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7c6ea elementor-widget elementor-widget-text-editor\" data-id=\"0b7c6ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section><section><section><p>A Globo utiliza \u00e1udio MPEG-H em seus canais comerciais abertos de acordo com o padr\u00e3o SBTVD TV 2.5. O grupo de m\u00eddia impulsiona a inova\u00e7\u00e3o da transmiss\u00e3o no Brasil e realizou a primeira vitrine da TV 3.0 durante a Copa do Mundo de 2022 no Catar.<\/p><\/section><\/section><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1904b9a e-con-full e-flex e-con e-child\" data-id=\"1904b9a\" data-element_type=\"container\" id=\"rede-amazonica\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f0bb8 elementor-widget elementor-widget-heading\" data-id=\"d7f0bb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c1udio MPEG-H na Rede Amaz\u00f4nica <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f9c4f elementor-widget elementor-widget-text-editor\" data-id=\"b4f9c4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section><section><section><section><p>O Grupo Rede Amaz\u00f4nica foi a primeira emissora da Am\u00e9rica Latina a transmitir 24 horas por dia com \u00e1udio MPEG-H em seu canal de transmiss\u00e3o Amazon Sat em dezembro de 2021. Sua equipe compartilhou suas experi\u00eancias com a tecnologia Fraunhofer.<\/p><\/section><\/section><\/section><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-861147c e-con-full e-flex e-con e-child\" data-id=\"861147c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-471440e elementor-widget elementor-widget-video\" data-id=\"471440e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/mpegh.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Lopes-at-Rede-Amazonica.jpg&quot;,&quot;id&quot;:10647,&quot;size&quot;:&quot;&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/672012193?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mpegh.com\/wp-content\/uploads\/2025\/07\/Lopes-at-Rede-Amazonica.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f54109 elementor-widget elementor-widget-video\" data-id=\"8f54109\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/mpegh.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Jeyson-at-Rede-Amazonica.jpg&quot;,&quot;id&quot;:10651,&quot;size&quot;:&quot;&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/672018110?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mpegh.com\/wp-content\/uploads\/2025\/07\/Jeyson-at-Rede-Amazonica.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be4f86e elementor-widget elementor-widget-video\" data-id=\"be4f86e\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/mpegh.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Costa-at-Rede-Amazonica.jpg&quot;,&quot;id&quot;:10655,&quot;size&quot;:&quot;&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/672024913?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mpegh.com\/wp-content\/uploads\/2025\/07\/Costa-at-Rede-Amazonica.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c5cf0 elementor-widget elementor-widget-text-editor\" data-id=\"b0c5cf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section><section><section><section><p>Depois de implementar o \u00e1udio MPEG-H <a href=\"https:\/\/mpegh.com\/pt-br\/grupo-rede-amazonica-coopera-com-a-fraunhofer-para-lancar-mpeg-h-audio-em-seu-canal-de-transmissao-amazon-sat\/\">em seu primeiro canal<\/a>, a emissora agora habilitou o MPEG-H em seu principal canal de transmiss\u00e3o para fornecer uma experi\u00eancia de \u00e1udio avan\u00e7ada para um p\u00fablico ainda mais amplo.<\/p><\/section><\/section><\/section><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfbee58 e-con-full e-flex e-con e-child\" data-id=\"cfbee58\" data-element_type=\"container\" id=\"cultura\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5c208 elementor-widget elementor-widget-heading\" data-id=\"3c5c208\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c1udio MPEG-H na Tv Cultura <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de958f elementor-widget elementor-widget-text-editor\" data-id=\"8de958f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section><section><section><section><p>A TV Cultura fez uma parceria com a Fraunhofer IIS para avaliar os recursos do sistema de \u00e1udio MPEG-H. Eles j\u00e1 habilitaram o sistema em seus fluxos de produ\u00e7\u00e3o, codificadores de emiss\u00e3o e at\u00e9 abriram uma sala de demonstra\u00e7\u00e3o dedicada onde os consumidores podem ouvir o conte\u00fado de \u00e1udio MPEG-H e experimentar todos os benef\u00edcios do sistema.<\/p><\/section><\/section><\/section><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce18baf e-con-full e-flex e-con e-child\" data-id=\"ce18baf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-303f98e e-con-full e-flex e-con e-child\" data-id=\"303f98e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b69eae9 elementor-widget elementor-widget-video\" data-id=\"b69eae9\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/mpegh.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Vimeo_Thumbnail_TV_Cultura-1.jpg&quot;,&quot;id&quot;:9981,&quot;size&quot;:&quot;&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1047150893?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mpegh.com\/wp-content\/uploads\/2025\/01\/Vimeo_Thumbnail_TV_Cultura-1.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8d1ca9 e-con-full e-flex e-con e-child\" data-id=\"c8d1ca9\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6b284 e-con-full e-flex e-con e-child\" data-id=\"5a6b284\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O futuro da radiodifus\u00e3o no Brasil No Brasil, uma grande\u00a0atualiza\u00e7\u00e3o tecnol\u00f3gica\u00a0do sistema de TV digital est\u00e1 em andamento. O sistema de pr\u00f3xima gera\u00e7\u00e3o, a\u00a0TV 3.0, est\u00e1 sendo desenvolvido pelo F\u00f3rum SBTVD. O\u00a0MPEG-H Audio\u00a0foi selecionado como o \u00fanico sistema de \u00e1udio obrigat\u00f3rio, com testes iniciais realizados durante a Copa do Mundo de 2022 no Catar. 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