Fraunhofer IIS partners with Shenzhen Jiuzhou Electric Co., Ltd. and Realtek Semiconductor Corp. to integrate MPEG-H Audio support into their Android TV set-top-box to make it fit for Brazil’s TV 3.0 broadcast system.
Jiuzhou, the globally leading Digital TV and Broadband Equipment provider, has announced its commitment to pioneering the adoption of TV 3.0 technologies and the rapid delivery of hybrid OTA- and OTT-based services on the Brazilian market in collaboration with major broadcasters in Brazil. These partnerships aim to ultimately bring unprecedented viewing experiences to audiences worldwide, starting with the first TV 3.0 end-to-end showcase conducted by Globo during a major sports event this summer in Paris.
“We are thrilled to showcase our state-of-the-art TV 3.0 solution and add MPEG-H Audio support to the latest Realtek Android platform, powered by the world’s first 4K UHD STB SoC RTD1319D with VVC and LCEVC support, during the showcase organized by Globo in Rio de Janeiro,” said David Xia, Vice President of Shenzhen Jiuzhou Electric Co. “TV 3.0 represents a paradigm shift for global television audiences, offering more immersive and interactive experiences. For broadcasters, it opens new revenue possibilities through interactive advertising and program-related e-commerce.”
For this showcase, Globo set up a complete production and transmission chain in their facilities in Rio de Janeiro. It used VVC video, an LCEVC video enhancement layer, and MPEG-H Audio according to the TV 3.0 specification that is standardized by the SBTVD Forum. With an intuitive user interface for customizing the MPEG-H Audio experience, the Jiuzhou device is one of the first set-top boxes ready for TV 3.0.
“We are delighted to work closely with Jiuzhou and Realtek for adding advanced audio capabilities to an Android TV based set-top box and providing personalized and immersive sound experiences to their customers,” said Adrian Murtaza, Senior Manager, Technology and Standards at Fraunhofer IIS. “Our collaboration ensures that consumers will enjoy highest-quality sound, tailored to their preferences, making TV 3.0 a truly transformative experience.”
About Jiuzhou
Shenzhen Jiuzhou Electric Co., Ltd. established in July 2001, as one of the first Chinese enterprises engaged in the development and application of digital TV technology, which has strong software and hardware R&D capabilities and system integration capabilities with HDMI and Dolby testing laboratory, and established Shenzhen Multimedia Interconnection Terminal Technology Engineering Laboratory. Jiuzhou takes the digital TV business as the core, and has long been focusing on the research and development, production and sales of broadband terminals such as CPE, GPON, Wi-Fi MESH and FTTR etc, and we are always striving to become a leading provider of smart audio & video solutions and terminal equipment in home entertainment industry. More information is available at http://www.szjiuzhou.com.cn/
About Globo
Latin America’s largest media company, Globo, brings together free-to-air and pay TV channels, in addition to digital products and services. Its linear channels speak to more than 100 million people in Brazil every day. And, thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a mediatech company, strongly supported by technology and focused on direct relationships with consumers. It provides audiences a complete viewing experience, which combines the ability to produce high quality content with technological expertise, with distribution on various platforms, such as TV Globo, a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports GE.globo; and entertainment Gshow, among others.
About Realtek
Realtek Semiconductor Corp. is one of the world’s leading IC providers. Realtek designs and develops a wide range of IC products for communications network, computer peripheral, and multimedia applications. Products include 10/100/1000M Ethernet Controllers/PHYs, 10/100/1000M Ethernet Switch Controllers/Media Converter Controllers/Gateway Controllers, Wireless LAN Controllers & AP/Router SoCs, DSL Chips, VoIP Solutions, IoT Solutions, High Fidelity Audio Solutions for Mobile and PC Applications, Clock Generators, Card Reader Controllers, Web Camera Controllers, LCD Monitor/ATV/DTV Controllers, and Digital Home Center Controllers. With advanced design expertise in RF, analog, and mixed signal circuits, and with strong manufacturing and system knowledge, Realtek offers full-featured, high-performance, and competitive total solutions. More information on Realtek can be found on our website: www.realtek.com.
