Music that Gets Closer
Today, immersive music experiences are expected by audiences all around the globe. Artists can establish even closer connections to their listeners and pull them right into their world. With MPEG‑H Audio, music becomes immersive and interactive, and—thanks to Universal Delivery—a single mix is rendered perfectly for any playback environment, adapting to headphones, soundbars, smart speakers, and multi‑speaker setups.
360 Reality Audio
A prominent example is 360 Reality Audio, a music format created by Sony and based on MPEG‑H Audio. Using object‑based audio, individual elements such as vocals, instruments, and ambience can be placed freely in a three‑dimensional sound field around the listener. This enables immersive music experiences that can be enjoyed on standard headphones as well as on certified speakers and home audio systems, and is already available on major music platforms worldwide, including Amazon Music Unlimited, QQMusic, Kakao Entertainment, Artist Connection, and nugs.net. You can also explore examples on the mH-ii app.
Spatial Experiences for Everyone
Unlike traditional stereo, where audio is limited to left and right channels, MPEG‑H Audio can deliver object‑based scenes in which vocals, instruments, and ambience can be placed anywhere in a three‑dimensional space around the listener, closely replicating the sensation of being at a live performance or in the recording studio. Emotional impact and spatial detail are preserved regardless of the listening situation. Thanks to MPEG‑H Audio, listeners benefit from a consistent, high‑quality immersive experience across devices and without requiring different versions of the same content. One production adapts dynamically to the playback environment, ensuring optimal sound everywhere.
Immersive Sound for your Audience
By supporting MPEG-H Audio, platforms such as Artist Connection help creators deliver personalized, immersive audio experiences. It enables creators and engineers to distribute their productions to their audiences to let them listen, enjoy, and validate these creations.
A step-by-step How-To is available to guide creators through the production and distribution process, tutorials in our Academy. This enables creators to efficiently get started with immersive music workflows and bring spatial audio experiences to audiences worldwide.
From Tears to Tenderness in any Listening Situation
Immersive sound also makes for great podcasts and audio dramas thanks to unprecedented spatial and narration options created by multidimensional, customizable audio.
With MPEG-H Audio, listeners profit from an unbridled immersive experience independent of their hardware setup: Emotional stories involve the same goosebump-inducing magic whether on high-end speakers or on plain headphones.
Thanks to the universal delivery feature, it takes only one mix that translates to any listening situation without extra effort.
